From positioning and stories to guidelines and training, let’s get your brand working and watertight.

Then, let’s make it matter.

What you actually get

Ways we can work together

Actual Narrative

Telling the right story at
the right time

What’s the point of pulling customers in with a charming story when your ecommerce experience is less fun than a tax return?

Great brands don’t just do great ads. Their thinking infuses everything from headlines and scripts to posters in the office loo.

Actual Intelligence believes in the power of narrative. A longer, stronger thread that holds all your stories together. So your customer has the same distinct feeling whether they’re liking a post, choosing a colour, opening packaging, or telling a friend about you. 

Only the most watertight brands manage it. Yours could be one of them.

What you get

  • Positioning 

  • Values and behaviours

  • Naming

  • Stories & manifestos

  • Copy & content

Actual Guidelines

Making sure everyone can hit the spot

Got your narrative? Now you need guidelines that hold it together but can flex for briefs and channels.

Here’s why: Cyber security call it your attack surface. It’s every point where there could be a weakness. It’s the same with strategy and tone: let’s call it your brand surface. Don’t create a tone of voice that works for headlines but leaves you stuck on social.  

Good guidelines will help you make sure your brand surface has no weaknesses. Just powerful connections.

What you get

  • Tone audit across your brand experience

  • Guidelines that bring your positioning to life

  • Workable methodology and techniques

  • Messaging dashboard

  • Translation assistance

Actual Training

Getting everyone on board with your brand

t’s incredible, how many brands don’t train the teams that work on them. And it’s ridiculous, how many agencies think they know better. 

So this is probably the most important bit. After we’ve put together a brand that delivers your narrative, you need to make sure everyone can tell the story that matters. From a company lift pitch to the message that nails the sale.

This can be done as a playbook with instructions, presentations, or live working sessions. I’ll make sure your team is marketing body ready.

What you get

  • Tone of voice training

  • Tone of voice workshops

  • Channel-specific training

  • 1 to 1 training for key team members 

  • Tone and brand training for external teams


What Actual Intelligence doesn’t actually do

Visual branding and design
Media planning and buying
Asset production 
Site build
Social media management

But I know people who can.

Let’s actually talk

Ready to clarify your brand and connect
with customers? 

I’d love to know how I can help.