Actually rethink your story. Actually tell it properly.
Actually talk to your customers. Actually listen to them.
Actually make mistakes. Actually go again. Actually get an expert. Actually do it together. Actually learn.  Actually be funny. Actually provoke thought. Actually stick out.
Actually be the same in big moments and small print.
Actually unite your company. Actually be proud. Actually make it work. Actually make it better.
Actually land the message. Actually bring in the numbers.
Actually matter.

Born in the same hospital as Harry Kane (a bit before).

In every school play ever, so I actually like giving presentations.

Play bass, so I know the importance of groups and listening.

Support Spurs. Won more trophies.

Studied English. Have delivered copy in German, French, Arabic, Spanish, Italian, Chinese.

Had a job feeding leaflets into machines at The Mirror, so I know how much rubbish our industry makes.

Persuaded people to make donations, collect points, buy cars, insure homes, eat yoghurt, drink wine (not that hard), apply for credit cards, eat biscuits (less hard), drink coffee, go on holiday, watch cartoons, subscribe to magazines, invest in tech and loads more.

Love walking. Have run teams, projects, clients and pitches.

Swept up by Web 1.0, ended up at the home of AI.

And now, I deliver Actual Intelligence.

Because in this fractured world, your brand needs a true North Star.

And in the AI world, you need to stay out of the race to beige.

And to get the best out of AI, we need humans to prompt and judge.

More than ever, we need moments of joy and connection.

Let’s make customer relationships actual, not artificial.

Let’s actually talk

Ready to clarify your brand and connect
with customers?

I’d love to know how I can help.